Posted by: Noni | March 23, 2011

I’m excited about my latest project! Here’s the press release.

For Immediate Release – March 21st, 2011

30 Zero Zero – 30 Days, Zero Waste, Zero Impact

Vancouver, BC — “Be the Change you want to see in the world” is a phrase Gandhi made famous many years ago and is being brought back to life by the two enterprising minds behind this innovative project. Starting April 1st, 2011 and for an entire month, Alison Richards and Stéphanie Lamontagne will be taking a journey into zero waste, zero impact and inviting ordinary Canadians to come along with them for the ride.

The project had its inception on the blog pages of Richards and Lamontagne site where Richards writes about the green virtues of QR codes. The black and white patterns are a two-dimensional bar code that, when scanned by a smart phone with QR Reader software, spits out a variety of useful programmable information. Richards is promoting them as a green alternative to paper.

“Embedding QR into a poster, newspaper or magazine provides the consumer instant access to information. By simply taking a photo of QR code with a web-enabled smart phone they’re re-directed instantly to a website with enriched content…or a video, podcast, email…QR can even dial a number,” says Richards.

Metro Vancouver Communications Specialist, Peter Cech was intrigued by the potential applications of QR in the regions Zero Waste Challenge and contacted Richards. From that brief web exchange, things evolved quickly. Richards was introduced to the Metro Vancouver Zero Waste Challenge and she immediately realized there was an opportunity to do something bigger. Richards conceived of 30 Zero Zero as a media project to spread Metro Vancouver Zero Waste Challenge’s message across Canada and around the world.

Amongst the most important inspirations for the project is the unprecedented people powered movement now sweeping through much of the Middle East, where Richards taught film production and established a chapter of Women in Film and Television (WIFT Dubai). It is this very same energy that puts the power back in the hands of ordinary people who Richards and Lamontagne are hoping to harness.

Richards believes that Vancouverites have an incredible awareness of recycling but still have a lot to learn about reducing. 30 Zero Zero seeks to bring about a paradigm shift that moves us further up the “Reduce, Reuse, Recycle” pyramid by spreading the awareness that no matter how much we recycle, if we don’t dramatically reduce our excessive consumption habits, we will still be left with a resource-depleted world.

Starting on April 1st and for the next 30 days, Richards and Lamontagne will aspire to a zero waste, zero impact lifestyle. 30 Zero Zero is a real-time live trans-media event consisting of interactive web and mobile content.
Each day, viewers can take part by going to where they can follow Richards and Lamontagne adventure in a zero waste, zero impact lifestyle via the Live at 5 webcast.

Watch as they meet the challenges of sustainable living whether it’s trying to figure out how to reduce, recycle or reuse their household water or decide which supermarket brands are greener. The beauty of watching 30 Zero Zero is that we are watching ourselves; Richards and Lamontagne will ask the very same questions that each of us would ask as we try to reduce, reuse and recycle. There will be live interviews with leading green exponents and practitioners and each day, viewers can learn simple tips on how to reduce ones carbon footprint. Since 30 Zero Zero is interactive, the viewer can participate in multiple ways; some audience suggestions may even find their way on the air. There will also be many interactive elements on the website including daily polls, games and viewer feedback. At the end of the 30 days, Richards and Lamontagne will première their compilation documentary during the Projecting Change Film Festival May 26 – 29, 2011.
30 Zero Zero looks like its set to go international too, with interest coming in from as far away as South Africa and Nigeria.


Contact: Media Inquiries
James Gien Varney-Wong

Contact: Additional Info
Alison Richards
Transmedia Producer

Richards and Lamontagne are appealing to film workers, sponsors and just about anyone else who thinks they can help to join them to realize their vision of a zero waste, zero impact world.
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